Course Writing
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MEJO 141: Media Ethics
This course explores the ethical responsibilities of media professionals and the impact of communication on society. The focus was on evaluating real-world media messages through established ethical frameworks, encouraging critical thinking around truth, transparency, fairness and social responsibility. Through case studies and applied analysis, the course emphasizes how ethical decision-making shapes effective and responsible communication.
TARES Ethical Assessment
This final project evaluates the Truth Initiative’s “You Got This” campaign using the TARES ethical framework, analyzing its effectiveness through the principles of truthfulness, authenticity, respect, equity and social responsibility. Through this assessment, I examined how public health messaging can influence behavior while maintaining ethical standards, particularly when targeting young audiences. The project strengthened my ability to critically analyze marketing and public relations campaigns, demonstrating how strategic communication can be both impactful and responsible.
MEJO 531: Case Studies in PR
This course required examining real-world public relations campaigns to better understand how organizations manage communication, strategy and reputation. The emphasis was on analyzing complex PR situations through key concepts such as stakeholder engagement, messaging, media coverage and evaluation. Through case-based learning, it develops critical thinking and strategic decision-making skills, preparing students to assess and respond to contemporary communication challenges.
Case Analysis: Turning Point USA “All-American Halftime Show”
Case Analysis: Meta Legal and Reputation Challenges
This midterm project analyzes Turning Point USA’s “All-American Halftime Show” as a strategic public relations case, examining how the organization positioned the event as an alternative to the Super Bowl halftime show. Using key PR concepts such as goals, strategies, stakeholder engagement and evaluation, I assessed the campaign’s effectiveness and the reactions from various audiences. This project strengthened my ability to apply public relations frameworks to real-world situations, evaluate media coverage and understand how organizations navigate complex and often controversial public narratives.
This case analysis examines Meta’s response to ongoing legal challenges and public scrutiny, focusing on how the company communicates with stakeholders during periods of crisis. Using key public relations concepts such as messaging, reputation management, stakeholder engagement and evaluation, I analyzed Meta’s communication strategies and their effectiveness in addressing public concern. This project strengthened my ability to apply PR frameworks to real-world corporate issues, evaluate media coverage and understand how organizations navigate complex and high-stakes communication environments.
News Report
This final project demonstrates my ability to produce a clear, concise and engaging news story using AP style guidelines. For this assignment, I reported on N.C. State University’s field storming incident following a football game, incorporating interviews, statistics and policy context to create a well-rounded and informative piece. By applying both Purdue OWL AP style guidelines and the UNC Hussman School of Journalism and Media stylebook, I strengthened my skills in journalistic writing, source integration and objective reporting. This project highlights my ability to communicate complex topics in a professional and accessible format.
This course focused on developing foundational journalism skills, including news writing, interviewing and reporting. The course emphasizes clarity, accuracy and objectivity while teaching students to apply AP style guidelines in professional writing. Through hands-on assignments, students learn how to gather information, structure stories and communicate effectively to a broad audience.