E-commerce
As part of the Global Career Accelerator, I built a mock e-commerce website for Nöz, a fictional sunscreen brand, using Shopify. I applied provided brand guidelines while developing product pages, website copy and visual elements designed to create a cohesive customer experience. The project allowed me to combine digital marketing, branding and e-commerce strategy while learning how design and messaging work together to guide customers through an online store.
Nöz brand guidelines
Shopify
Value Proposition
Nöz offers colorful sunscreen that protects users while also acting as a fun accessory. Unlike traditional sunscreen brands that focus only on function, Nöz combines sun protection, personal style and eco-friendly values. The product’s vegan, cruelty-free and biodegradable formula helps customers feel confident that they are protecting their skin while also making a more thoughtful choice for the environment.
Target Customer Persona
Value Proposition
I designed the Nöz website with the fashion-forward influencer in mind. This customer is a 22-year-old recent graduate who values self-expression, unique products and environmentally conscious shopping. She uses color to show her playful personality and enjoys sharing her style on Instagram, so the website needed to feel bright, trendy and visually engaging. Understanding this persona helped guide the tone, imagery and overall brand experience.
I focused on creating brand messaging that felt playful, modern and expressive. The phrase “Sun Protection With Personality” helped communicate the brand’s main idea in a simple and memorable way. The visual identity was built around color, confidence and individuality, making Nöz feel more like a lifestyle product than a basic sunscreen. This helped the brand connect with customers who want products that match both their style and values.
Key Marketing Assets
Integrated Marketing Strategy
Throughout the project, I created marketing assets that supported the customer journey and strengthened the brand. These included homepage copy, a meta description, customer reviews, blog post ideas, a promotional email and an abandoned checkout email. Each asset was written to highlight Nöz’s unique benefits, including its colorful design, eco-friendly formula and ability to make sun protection feel fun. These materials were designed to attract attention, build trust and encourage customers to complete a purchase.
This project helped me understand how important it is for every part of a brand to work together. The customer persona, value proposition, website copy, product reviews, email campaigns and calls to action all needed to communicate the same message. I learned that effective marketing is not just about describing a product, but about showing customers how that product fits into their lifestyle. For Nöz, this meant positioning sunscreen as more than protection; it became a form of self-expression.
SEO Keyword research
For Nöz, I conducted SEO keyword research to identify terms that could improve the brand’s visibility in search. I selected five keywords with varying levels of search volume, user intent and keyword difficulty to create a more balanced strategy. By combining broader, high-volume terms with more targeted opportunities, I aimed to help Nöz reach a wider range of potential customers while improving its chances of ranking for relevant searches.
