CapCut
Beta Upsilon
Alpha Delta Pi Sorority
For Alpha Delta Pi’s formal recruitment, I created a series of promotional videos in CapCut designed to give potential new members a glimpse into the personality, values and community of our chapter. Each video was created for a specific round of recruitment, with additional Instagram Reels produced beforehand to build awareness and excitement leading up to the week.
Primary Recruitment Videos
Round 1: Go Panhellenic
This opening-round video introduces our vice president of recruitment, recruitment specialist and chapter president in a fun and approachable way. I designed it to serve as a warm first introduction to Alpha Delta Pi while giving potential new members a feel for our chapter’s personality.
Vertical Instagram Reels
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Round 2: Philanthropy
For the philanthropy round, I created a video featuring members of our executive board discussing our chapter’s involvement with Ronald McDonald House Charities. The video highlights the meaning behind our philanthropy and the different ways our members support the organization throughout the year.
Round 3: Sisterhood
For sisterhood round, I created a more emotional and personal video centered on the relationships within our chapter. Using candid moments from throughout the year, I aimed to capture both the fun and meaningful experiences that define our sisterhood.